The Fragrance-Free Philosophy
Nothing to smell.
Everything to feel.
Everything to feel.
Fragrance is one of the most common sources of skin irritation in laundry products — including "natural" and "botanical" fragrance. For people witheczema, reactive skin, contact dermatitis, or fragrance sensitivity, even a well-intentioned essential oil can be the trigger. Our Unscented formula removes the variable entirely. No essential oils. No botanical fragrance blends. No masking agents. Nothing that could cause a reaction — just the cleanest possible wash
Why even "natural" fragrance can be a problem
The hidden issue with botanical fragrance
Even terpene-based botanical fragrances — like linalool and limonene naturally present in essential oils — are among the most commonly flagged skin sensitizers in dermatology research. For most people they are completely fine. For reactive skin, they are not. The Unscented formula exists for exactly this reason — the same formula, with every fragrance compound removed.
Zero fragrance — of any kind
No essential oils. No botanical fragrance blends. No synthetic fragrance. No masking agents. Not "fragrance-free" as a marketing claim — genuinely zero fragrance compounds.
Designed for reactive skin
Formulated specifically for eczema, contact dermatitis, psoriasis, and highly fragrance-sensitive skin. The same 4-enzyme cleaning power — with every potential irritant removed.
The first choice for babies and children
Infant skin is significantly more permeable and reactive than adult skin. No fragrance, no optical brighteners, no SLS — the safest formula we make for the most sensitive skin in your household.
Why fragrance-free
is not just a preference.
is not just a preference.
For people with sensitive or reactive skin, fragrance in laundry isn't a minor inconvenience — it's the most common contact allergen in everyday home products. Understanding why matters when choosing a detergent that actually works for your household.
The Problem
Fragrance stays on fabric after washing
Fragrance compounds — synthetic and botanical — bind to fabric fibres during the wash cycle. They don't rinse out completely. They remain in contact with your skin for 16 hours a day through your clothing and 8 hours through your sheets.
The Hidden Issue
"Natural" fragrance still contains sensitisers
Linalool, limonene, geraniol, citronellol — naturally occurring terpenes present in essential oils — are among the most studied skin sensitisers in dermatology. "Natural fragrance" does not mean hypoallergenic. For reactive skin, it can be just as problematic as synthetic.
The Alpiniå Solution
Zero fragrance. Odour removal by enzyme — not by scent masking.
Our Unscented formula removes all fragrance compounds — natural and synthetic — and relies entirely on 4 targeted enzymes to break down odour-causing residue at the source. Clothes come out genuinely clean. Not masked. Not scented. Actually clean.
16
hours
Your clothes touch your skin
all day. Every day.
The residue from your laundry detergent stays on fabric after washing — and stays in contact with your skin the entire time you're wearing it. Synthetic fragrance. Optical brighteners. Surfactant residue.
That's not a laundry decision. That's a skin decision.
It's why we hold our laundry detergent to the same standard as skincare.
Best For
Who Unscented
is designed for
✦
Sensitive and reactive skin — eczema, dermatitis, psoriasis
✦
Fragrance-free and chemical-sensitive households
✦
Newborns, infants, and young children
✦
Baby clothing, blankets, and bedding
✦
Pet bedding and any fabric pets sleep on
✦
Those avoiding endocrine-disrupting fragrance chemicals
✦
Anyone in hard water areas — sodium gluconate now built in at standard dosing
✦
Anyone seeking genuine odour removal without any fragrance masking
How to Use
Regular load
1 tablespoon
Large load
1.5 tablespoons
Heavy soil
2 tablespoons
Sprinkle powder directly into drum before adding laundry. A standard tablespoon works if the scoop is misplaced. Keep powder dry between uses with lid sealed.
Laundry Questions, Answered
Use one scoop for everyday laundry.
Use two scoops for bedding, towels, or heavily soiled loads.
Yes. This unscented formula contains no added fragrance, dyes, or masking agents, making it suitable for sensitive skin, babies, and fragrance-free households.
A: No. This formula is completely unscented and designed to clean without leaving fragrance, buildup, or residue on fabrics.
Yes. Our low-sudsing formula is compatible with both HE and standard washing machines.
Absolutely. The enzyme-powered formula is effective in cold, warm, and hot water.
No—residue-free formula rinses clean.
Suds don’t equal clean. Low suds allow the detergent to rinse completely clean, helping prevent residue buildup on fabrics.
All Alpinia laundry detergents are small-batch crafted in the USA.