The Laundry Collection

Six enzymes. One standard you can wear.

Most detergents use two enzymes. The "premium" ones use three or four. Ours uses six — each engineered for a different category of stain — in a clean-rinsing powder with no synthetic fragrance, microplastics, or optical brighteners. Held to the same standard as skincare, because it's on your skin all day.

Shop the Scents
6
targeted enzymes · most use 2
0
microplastics · brighteners · dyes
16h
a day against your skin
USA
manufactured in our Florida facility
16h a day, against your skin
A Skin Decision

Your clothes touch your skin all day. Every day.

The residue from your laundry detergent stays on fabric after washing — and stays in contact with your skin the entire time you're wearing it. Synthetic fragrance. Optical brighteners. Surfactant residue.

That's not a laundry decision. That's a skin decision.

It's why we hold our detergent to the same standard as skincare.

Soft freshly laundered linens in warm morning light — laundry held to a skincare standard
The Difference

A 6-enzyme blend. A category of one.

Different stains need different chemistry. Most detergents cover two or three categories and call it clean. We cover six — each enzyme engineered for a specific kind of residue.

6
Targeted Enzymes · No Other Brand Matches It
1

Protease

Blood · Sweat · Grass · Dairy · Chocolate

Breaks down protein-based stains at the molecular level — the sweat and body soils ordinary detergent leaves behind on collars and sheets.

2

Amylase

Sauces · Baby Food · Pasta · Desserts

Cuts starch molecules into water-soluble fragments that rinse away — stopping the invisible starch buildup that traps other residue over time.

3

Lipase

Cooking Oils · Butter · Grease · Sebum

Breaks lipid bonds so fats rinse cleanly instead of building up wash after wash — the leading cause of dingy, gray-looking clothes.

4

Mannanase

Guar Gum · Ice Cream · Sauces

Targets the gums and thickeners in processed foods and condiments — the sticky residues that make fabric feel stiff and re-attract dirt.

5

Pectate-Lyase RARE

Fruit · Berries · Vegetable Stains

Dissolves pectin — the binding agent in fruit and vegetable stains that most detergents can't touch. The enzyme almost no laundry brand includes.

6

Cellulase RARE

Pilling · Fuzz · Dinginess · Re-deposit

Prevents loosened dirt from re-settling onto fabric, lifts pills and fuzz, and renews fabric appearance and whiteness — clothes that look newer, longer.

Two of these — Pectate-Lyase and Cellulase — are almost never found in consumer detergent, "natural" or otherwise. That's the difference between a formula that masks what it can't remove and one engineered to actually digest every category of stain.

By The Numbers

Count the enzymes. Then count theirs.

More enzyme classes means more stain categories actually broken down — not just covered up with fragrance.

Alpiniå
6 enzymes
Premium "natural" brand
3 enzymes
Typical eco detergent
2 enzymes
Conventional detergent
1–2 + fillers

Enzyme-count comparison based on publicly available ingredient disclosures for commonly sold detergents, 2026. Enzyme counts vary by product line — always verify on the manufacturer's label.

Sodium gluconate — clean, mineral-free fabric in any water
Formula Improvement · March 2026

One customer mentioned hard water. So we improved it.

Hundreds of five-star reviews — and we updated the formula anyway. We added sodium gluconate, a natural chelator from glucose fermentation that binds the calcium and magnesium in hard water before they can interfere with cleaning or leave mineral residue on fabric.

Biodegradable. Works at standard dosing in any water — soft, hard, or anywhere between. You don't increase your dose. Because the standard we hold ourselves to doesn't have a ceiling.

What stays out of every batch

  • ✕ Optical brighteners
  • ✕ Artificial dyes
  • ✕ Phthalates
  • ✕ Harsh surfactants (no SLS)
  • ✕ Parabens
  • ✕ Microplastics & PVA film

What's on every label

  • ✓ 6 targeted enzymes
  • ✓ EPA Safer Choice
  • ✓ Sodium gluconate (hard water)
  • ✓ Cruelty-free
  • ✓ Biodegradable formula
  • ✓ Made in the USA
Why Powder

Concentrated. Precise. Clean-rinsing.

Powder doesn't need synthetic preservatives, microplastic thickeners, or PVA pod films. It's more concentrated, rinses more cleanly, and gives you dosing control that pods and tablets can't.

You set the dose

1 tablespoon for light loads, 2 for heavy or hard-water loads. Tablets give you one fixed dose regardless of the load. We think you should decide.

No film, no microplastic

PVA pod films and liquid thickeners are microplastics that wash into waterways. Powder skips all of it — nothing to dissolve, nothing left behind.

More washes per package

Concentrated powder means you're not paying to ship water or buying plastic jugs. More loads, less packaging, lower cost per wash.

The answers we'd want before buying it ourselves.

Why does your detergent use 6 enzymes instead of 2?+
Different residues need different enzyme chemistry. Protease breaks down proteins (sweat, dairy, grass); amylase targets starch; lipase dissolves fats and oils; mannanase tackles gum-based residues; pectate-lyase dissolves fruit and vegetable pectin; cellulase prevents redeposition and renews fabric. Using only two enzymes — as most natural competitors do — leaves whole categories of stain untreated. Six classes means six categories actually broken down, engineered for cold water and eco-cycles.
Does this work in hard water?+
Yes. We improved the formula in March 2026 with sodium gluconate, a natural chelator from glucose fermentation that binds calcium and magnesium ions before they interfere with cleaning or leave residue. Standard dosing works in hard water — you don't need to increase your dose.
How much should I use per load?+
1 tablespoon for light or regular loads, 2 tablespoons for large, heavily soiled, or hard-water loads. The powder format lets you adjust — unlike tablets, which give one fixed dose regardless of load size.
Can I use this in HE washing machines?+
Yes. The formula is HE-safe and designed for both standard and high-efficiency machines. Use the standard 1–2 tablespoon dosing.
Is it safe for sensitive skin and children?+
Yes. No synthetic fragrance, no optical brighteners, no harsh surfactants, no microplastics. The formula is intentionally minimal — designed to clean thoroughly without leaving residue that can irritate sensitive or reactive skin.
Which scent should I choose?+
Every scent uses the identical 6-enzyme formula, so it's purely preference. Florida Jasmine and Orange Blossom are soft florals; Pure Lemon is bright and fresh; Woodsage Sea Salt is earthy and coastal; Unscented has no fragrance at all (best for the most reactive skin). New to the line? The Resort Set or Classic 3-Pack lets you try several.

Six enzymes. Zero compromise.

The same standard you'd want on a skincare label — applied to the thing your skin touches all day.

Shop the Collection

Observation first. Claims last.