One Formula · Five Scents
Same cleaning engine. Choose your scent.
Every scent runs on the identical 6-enzyme formula — the only thing that changes is the fragrance. All scented versions use a terpene-based botanical fragrance, paraben- and phthalate-free, that fades to a barely-there clean scent after drying.
No fragrance at all
Unscented
Genuinely zero fragrance compounds — no essential oils, no botanical blends, no masking agents. The gentlest formula we make, and the first choice for babies and reactive skin.
Light · Floral · Warm
Florida Jasmine
Soft white florals with a warm, sun-touched finish. Delicate rather than perfumed — the scent of line-dried linen on a Florida afternoon.
Bright · Citrus · Soft
Orange Blossom
Neroli-leaning citrus with a gentle floral edge. Fresh without ever turning sharp — bright, clean, and quietly sophisticated.
Coastal · Herbaceous · Refined
Woodsage Sea Salt
Crisp sea air, coastal driftwood, and grey-green woodsage. The scent profile of a high-end coastal hotel — sophisticated, gender-neutral, never sweet.
Clean · Zesty · Classic
Pure Lemon
Real citrus brightness, no candy edge. The scent most people actually mean when they say something “smells clean.”
The Cleaning Engine
A 6-enzyme blend. More than any natural detergent.
Whichever scent you choose, the formula underneath is identical — six enzyme classes, each engineered for a specific category of stain. Enzymes aren't interchangeable. Protease can't do lipase's job. Which is why we use six.
6
Targeted Enzymes · Active in Every Wash
Most detergents use 1–2 enzymes. One enzyme can't clean everything your laundry actually contains.
Alpiniå
Branch Basics
Molly's Suds
Based on publicly listed ingredients. Formulas change — we publish our full list so you can check ours yourself.
16
hours a day, against your skin
Your clothes touch your skin all day. Every day.
The residue from your laundry detergent stays on fabric after washing — and stays in contact with your skin the whole time you're wearing it. Synthetic fragrance. Optical brighteners. Surfactant residue.
That's not a laundry decision. That's a skin decision.
It's why we hold our detergent to the same standard as skincare.
85%
of US homes have hard water
The problem most detergents ignore.
When calcium and magnesium are in your water, they bind to the cleaning agents before those agents ever reach your clothes. You use more detergent. It does less. Most brands leave you to solve this yourself with a separate booster.
We build sodium gluconate into the formula — a chelator that sequesters those minerals at standard dosing.
No booster. No softener. No adjusting your scoop.
Illustrative. Hard water leaves mineral deposits in terry loops, flattening texture over time.
How to Use
Simple dosing. You're in control.
1 tbsp
Regular load
1.5 tbsp
Large load
2 tbsp
Heavy soil
Sprinkle powder directly into the drum before adding laundry. A standard tablespoon works if the scoop is misplaced. Keep powder dry between uses with the lid sealed. HE-safe and cold-water safe — minimal foam, ideal for low-water machines and delicate fabrics.
Full Transparency
Every component. Nothing hidden.
Full Ingredient List
Sodium Carbonate, Sodium Bicarbonate, Saponified Coconut Oil, Borax, Dead Sea Salt, Chicory Root Extract, Plant-derived biodegradable surfactants (nonionic), TAED, Sodium Gluconate, Alpiniå Signature Enzyme Blend (Protease, Amylase, Lipase, Mannanase, Pectate-Lyase, Cellulase), Terpene-Based Botanical Fragrance (paraben- & phthalate-free).
Unscented contains no fragrance component.
Free From
SLS
SLES
Dyes
Microplastics
PVA film
Optical brighteners
Synthetic fragrance
Phthalates
Parabens
Synthetic preservatives
FAQ
Laundry questions, answered.
How many enzymes should a laundry detergent have?
Each enzyme class breaks down one category of soil, so more classes means more stain types actually removed rather than redistributed. Most natural detergents contain one or two. Alpiniå Labs uses six: protease, amylase, lipase, mannanase, pectate-lyase, and cellulase.
What is the best natural laundry detergent for hard water?
Look for one with a built-in chelator such as sodium gluconate or sodium citrate, which binds calcium and magnesium so the cleaning agents can actually work. Alpiniå Labs includes sodium gluconate in the base formula at standard dosing — no booster, no adjustment needed in hard-water areas.
What's the difference between the scents?
Only the fragrance. Unscented, Florida Jasmine, Orange Blossom, Woodsage Sea Salt, and Pure Lemon all use the identical six-enzyme cleaning formula. Every scented version uses a terpene-based botanical fragrance, paraben- and phthalate-free. Unscented contains no fragrance component at all.
Does this laundry detergent contain microplastics?
No. It's a loose concentrated powder — no PVA film, no pods, no dissolvable sheets. Laundry pods and sheets commonly use polyvinyl alcohol (PVA) film, which does not reliably fully biodegrade in wastewater treatment.
Is it safe for HE and front-loading machines?
Yes. It's a low-foam formula, suitable for HE and front-loaders as well as standard top-loaders — and it's cold-water safe.
Does it work in cold water?
Yes. The blend includes pectate-lyase, an enzyme that stays notably active at low temperatures — where many enzymes underperform.
Does it contain optical brighteners?
No. Optical brighteners are fluorescent dyes that stay on fabric and make it appear whiter under light without removing anything. We use cellulase instead — it lifts plant residue and smooths pilled fibers, so brightness comes from actually removing what's dulling the fabric.
How much detergent should I use per load?
One tablespoon for a regular load, 1.5 for a large load, 2 for heavy soil. No increase needed for hard water. The 20 oz size gives roughly 40 washes; 5 lb about 160; 10 lb about 320.
Is it safe for sensitive skin?
It's formulated without SLS, SLES, dyes, optical brighteners, synthetic fragrance, phthalates, and parabens — the residues most commonly associated with laundry-related skin irritation. The Unscented variant has no fragrance component and is the most conservative choice.