The Lemon Story
Real lemon.
Not a fragrance chemical.
Not a fragrance chemical.
Most lemon-scented detergents use synthetic fragrance compounds that mimic citrus — manufactured chemicals hiding behind the single word "fragrance." We use real cold-pressed lemon essential oil from the rind. It's why Pure Lemon smells genuinely fresh instead of artificially sharp. Terpene-based botanical — no synthetic carriers, no phthalates, nothing undisclosed.
🍋 Real Essential Oil
Terpene-Based Botanical
Fragrance
Cold-pressed lemon EO — paraben-free, phthalate-free. No synthetic fragrance carriers. Light scent that fades after drying, leaving fabrics clean rather than coated.
Cold-pressed from the rind
Extracted the same way lemon oil is used in food and aromatherapy — not synthesised in a lab.
Terpene-based botanical scent
Naturally occurring terpenes in the oil itself — not synthetic fragrance carriers or phthalate-containing fixatives.
Paraben-free · Phthalate-free
No synthetic preservatives added to the fragrance component. What you smell is exactly what's listed.
Light — fades after drying
Fabrics come out clean and subtly fresh — not coated in fragrance residue.
How enzyme-powered
cleaning actually works.
Alpiniå Signature Enzyme Blend
6 Targeted Enzymes
Each engineered for a specific residue type · Cold water + eco-cycle safe · More than any other natural detergent
Branch Basics 2
Molly's Suds 2
01
Protease
Sweat · Grass · Dairy · Blood
Next-generation protease engineered for cold-water and eco-cycle performance. Breaks down protein bonds at the molecular level — sweat, grass, blood, dairy, and body soil.
02
Amylase
Starch · Food Residue · Baby Formula
Cuts starch molecules into water-soluble fragments that rinse away cleanly. Prevents invisible starch buildup that traps other residue over time.
03
Lipase
Cooking Oils · Butter · Grease
Breaks lipid bonds so fats rinse cleanly from fabric instead of building up with every wash — the leading cause of dingy-looking clothes over time.
04
Mannanase
Guar Gum · Thickeners · Sauces
Targets complex polysaccharides found in processed foods and condiments. Prevents residue buildup that makes fabrics feel stiff and look dull.
05
Pectate Lyase
Fruit · Tomato · Berry · Wine
Breaks down pectin-based stains — fruit, tomato, berry, wine, and baby food. Particularly effective in cold water where most enzymes underperform.
06
Cellulase
Plant Fiber · Vegetable Residue
Targets plant fiber and vegetable residue while simultaneously softening fabric and restoring brightness — without optical brighteners or synthetic additives.
Why 6 enzymes matters. Most detergents use 1–2 enzymes.
One enzyme cannot clean everything your laundry actually contains.
One enzyme cannot clean everything your laundry actually contains.
Branch Basics
2
Molly's Suds
2
AlpiniaLabs
6
Alpiniå Signature Enzyme Blend · All 6 active in every wash · Cold water · Eco cycle · Hot water · All HE machines
16
hours
Your clothes touch your skin
all day. Every day.
The residue from your laundry detergent stays on fabric after washing — and stays in contact with your skin the entire time you're wearing it. Synthetic fragrance. Optical brighteners. Surfactant residue.
That's not a laundry decision. That's a skin decision.
It's why we hold our laundry detergent to the same standard as skincare.
Best For
Who Pure Lemon
is designed for
is designed for
Those who prefer a fresh, clean scent without heavy synthetic fragrance
Families with children who want everyday clean with a light natural aroma
Anyone in hard water areas — sodium gluconate now built in at standard dosing
People avoiding endocrine-disrupting fragrance chemicals
Those who read skincare labels and want the same standard from their laundry
HE machine users wanting a low-foam concentrated powder
Anyone seeking enzyme-powered odour removal without fragrance masking
How to Use
Regular load
1 tablespoon
Large / heavily soiled
2 tablespoons
Hard water
Standard dosing
Sprinkle powder directly into drum before adding laundry. A standard tablespoon works if the scoop is misplaced. Keep powder dry between uses with lid sealed.
Laundry Questions, Answered
Yes. We updated the formula in March 2026 withsodium gluconate— a natural hard water chelator from glucose fermentation. It binds calcium and magnesium ions before they leave mineral residue on fabrics. Standard dosing works in hard water. No need to use more detergent.
Real lemon essential oil — cold-pressed from the rind, terpene-based botanical fragrance, paraben-free and phthalate-free. No synthetic fragrance compounds. The scent is light and fades after drying. What you smell is exactly what's listed on the label.
The scent is intentionally light and fades after drying, leaving fabrics subtly fresh rather than heavily perfumed. If you prefer a stronger lasting fragrance, Pure Lemon is not the right choice — it's designed for people who want clean freshness without fragrance buildup on skin.
1 tablespoon for regular loads. 2 tablespoons for large or heavily soiled loads. With the updated hard water formula, standard dosing now works in hard water too — no need to increase. A standard tablespoon works if the scoop is misplaced.
Yes — no synthetic fragrance, no optical brighteners, no SLS, no microplastics. The formula is designed to rinse clean without leaving residue. If you have highly reactive skin or fragrance sensitivity, ourUnscented formulais the better choice.
Yes. Compatible with all HE and standard machines, top load and front load. Use 1–2 tablespoons — the concentrated powder is formulated for low-water machines with minimal foam.
No. Pure Lemon contains no SLS (sodium lauryl sulfate), no SLES, and no harsh synthetic surfactants. Cleaning action comes from our 4-enzyme blend, mineral boosters, and Ecosurf EH-9 — an eco-friendly surfactant system that cleans without the residue of conventional surfactant formulas.